Benefits of responsive websites

With the stratospheric rise in the use of mobile devices and the rise in the popularity of mobile phones; you’d be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices.
Responsive design is the “big thing” in web design right now. But if you are not a designer, you may be wondering what this term means. You might also be unsure as to whether or not a business’s website should be implementing responsive design, especially if you do not understand the concept. But, what’s a responsive website? What does it look and/or feel like?

A responsive website is a website design that allows your website to adapt to the size of any screen it is being viewed on. So it could be viewed on say, a desktop, phone, or a tablet etc and users won’t ‘notice any difference’ in your site’s general appearance on their screen.

A responsive website is a website design that allows your website to adapt to the size of any screen it is being viewed on. So it could be viewed on say, a desktop, phone, or a tablet etc and users won’t ‘notice any difference’ in your site’s general appearance on their screen.

Those of us who build and work on the web were alerted in late 2016 that Google is pivoting in terms of how searches will be ranked. The move is called “mobile first indexing,” which means … what, exactly? In Google’s own words:

Currently our crawling, indexing, and ranking systems typically look at the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the content for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”

In plain English, it means that mobile is taking precedence over desktops when it comes to how sites are indexed and how Google looks at ranking signals. Historically, Google indexed and ranked websites (mobile and non-mobile) based on the experience and the content of their desktop versions. Going forward, Google will now also include that to the content of the website’s mobile experience.

Leave a Comment

sing in to post your comment or sign-up if you dont have any account.

2 × 4 =