Who doesn’t know and use Facebook nowadays? As a continuously growing social network, Facebook has developed not only as the choice platform for reaching out to and connecting with family and friends near and far but also as the go-to marketing tool for most business owners. There is a lot of talk about using Facebook as a marketing source. But not many entrepreneurs fully understand its power.
With so many ways to promote your business on Facebook, it can be difficult to know where to start. Here are six easy steps to make Facebook work for you.
Make your Facebook page home.
Once you have set up a comprehensive business page, request a personalized web address, such as https://web.facebook.com/sitegenix/. Promote your new hub of business across your other social media profiles (LinkedIn, Twitter etc.) and on printed marketing collateral including business cards, highlighting: We’re on Facebook!
Promote your page.
What good is sharing and creating great content if no one sees it? Fortunately, there are ways to build a following on Facebook. When you first create your page, send invites through Facebook to your current customers.
Traditional marketing techniques can also help you grow your audience. You should put a link to your Facebook page in your email signature and on your business cards. It’s also good practice to include all of your social profiles on your website and any marketing materials you produce.
Put a special coupon or promotion on your Facebook page, and tell customers to like your page to get the deal. If you create a simple and memorable Facebook URL, it’s easier to promote it.
To use Facebook to promote your business, you need to do more than setting up a Facebook page – you need to use it and post regularly.
“Post as frequently as you can and, at a minimum, once per day,” said Katie Campbell, social media manager at Fundera. “Your audience and customers want to feel like they know your business and can relate to you.”
While it’s important to post regularly, it’s just as important to post quality content. Campbell suggests posts that share behind-the-scenes information and photos about your employees and that shows off your products or services. This shows your dedication to transparency and quality.
If you’re unsure what your customers want to see, experiment. You can use Facebook’s poll features to ask what they want to see or take a look at Facebook Page Insights, which helps take the guesswork out of sharing.
Facebook Insights is free for every business page and shows valuable information, such as how many people engage with each post and how many people it reaches.
Engage your followers.
Facebook’s new algorithm favors posts and pages that create engagement. Before posting anything on Facebook, you should ask yourself if it will create a conversation. It’s also important to remember that Facebook is a social media platform, so you should be social.
“Businesses should interact with followers by responding to customer comments, questions and concerns,” Campbell told Business News Daily. “Use your Facebook page for what it’s meant to be: a social site. Get to know your customers’ needs by hosting polls and responding to reviews.”
The key to engagement is posting quality content. For best results, try to be friendly and conversational. Keep updates timely and respond to comments and private messages.
Comment on Popular Facebook Business Pages
Many small business owners are hesitant to check out or stalk other business pages. However, it can actually be beneficial for you to visit the pages of the biggest companies in your niche every now and then. Why? Because doing so will allow you to learn of their effective marketing strategies, interact with fellow users, and get more chances to promote your own Facebook page. Talk about killing three birds with just one stone. Here is an additional tip: when making a comment on a popular Facebook page, be sure to comment using your business name and not your personal name.
Try Facebook ads.
If you’re having problems reaching users organically, try Facebook ads. Promoted Facebook posts look like regular posts but are highly targeted and reach more people.
Facebook’s tools are very effective and make it easy to target a specific audience. You can target people who like your page or by location, age, gender, and interests. Because Facebook collects user data, it can target your advertisement to those who are most likely to be interested in your product or service.
The platform also features an analytics tool to helps you understand which ads drive interest and sales.