As people rely more heavily on Google to find the answers to their most pressing questions, Google is becoming a big part of how users discover products and services in their area. You may not even realize that Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. If you are a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility.
Let’s talk more about why your Google My Business profile matters and how it is a valuable tool for local businesses
What is Google My Business?
Google My Business is a major component of Google’s power suite for online marketing. As of now, Google+, Adwords, Google Maps, Google Search and Google Insights are connected with Google My Business.
With that said, do keep in mind that while Google My Business is a key component, it is not the only thing you should be focusing on.
Google My Business is the replacement of Google Places, which means it provides a platform for your business to be displayed in search results, reviews, maps and Google+ profiles.
You own your information
Consistency across listings is a key attribute that helps businesses climb to the top of local searches. By claiming your listing on high-value directories such as Google, you can ensure that each citation of your business has the exact same info (even tiny differences such as listing your address on South Main Street on one site and S. Main Street on another can have a detrimental effect).
It offers robust tools for highlighting your offering
From details such as menus, product lists, hours of operation and accepted payment types to visual and interactive features such as photos and reviews, Google My Business pages offer a range of tools to attract and inform local customers. You can even add coupons and special offers.
You can learn even more about your customers
Google My Business includes extra analytics by platform, enabling local businesses to learn even more about their customers. For example, on Google Maps, data includes where requests for driving directions to your business originate from – something that could help you pick the right neighbourhood to expand to as your business grows.
Maximize your resources with the right local listings
In order to get the highest ROI for digital marketing efforts, it’s important for local businesses to think about which platforms provide the highest reach among potential local customers. Yellow Pages can help you evaluate the options and take smart steps to achieve high visibility in local searches on Google.
Don’t ignore the power of Google My Business.
While you may be killing it in terms of search engine results, there is always room for improvement. Be sure local customers are finding you by taking advantage of this hugely effective tool. And don’t listen to SEO and social media pundits that claim Google+ and Google My Business are dead. GMB is more important than ever, especially for local businesses.